Our Services

Going-to-Market Strategy, Segmentation, Target Marketing
Product, Pricing, Promotion, Sales Channels, Customer Care

We use our due-diligence-grade toolkit to evaluate the current conditions of the key success factors relevant to the going-to-market strategy. This first phase consists of three steps: First comes data gathering via desk research, questionnaires, structured one-to-one interviews and field surveys; the second step is benchmarking against competition, comparable operators worldwide and best practice; in the third step the findings are quantified using argument balances, a customized framework, PEST analysis, Porter's Five Forces Analysis and SWOT analysis.

The second phase includes the identification and prioritization of areas for potential improvement, the development of specific measures and recommendations, as well as support for implementation.


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